Growth for growth's sake is irrelevant! The funding will help achieve four objectives:
1. Develop the Patine dressing room
Our project is a compact and complete wardrobe of ultra-attractive key pieces that we wear often and for a long time, it is still too incomplete, a bit like a super “short menu” restaurant that would have 3 starters, 1 main course and no desserts :) While keeping our compact “crème de la crème” wardrobe project, we will develop the denim range to offer several length options and inclusive shapes for a large number of body types.
Our first coats, underwear, pants, jackets, skirts and dresses, as well as the accessories line, will appear in 2025 and 2026.
We will develop the Creation Studio and equip ourselves with technologies serving eco-design and inclusion.
2. Develop Patine’s reputation
To shift "cool" toward responsible consumption, we will develop our reputation and recruit customers online. Our ambition is to change fashion consumption patterns by making it desirable to seek out high-quality, responsible materials and pieces that last. We give people food for thought, we try to make meaningless overconsumption "unfashionable," we offer a solution without relying on alienating purchasing arguments. And if we do it well, we can slow the growth of brands that are not concerned about impact or respect for their customers.
3. Responsible innovation:
We aim to identify and/or co-develop the materials and design and production processes of the future: more resource-efficient, with partners in the textile industry with premium expertise and a focus on impact. We aim to be a key partner for those driving change. How exciting!
4. Expand our presence in Europe:
Europe has a major role to play in the fashion ecosystem. We want to strengthen our presence with three physical stores within five years, as well as pop-up events to showcase our materials and our ready-to-wear approach. We need to grow and we want to grow, and this is consistent with our mission and values.
Patine has solid assets to become a key player in the fashion of tomorrow with its responsibly priced offering, the quality of its materials and pieces, its commitments and its philosophy.
