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Welcome to the top of your drawer pile, the clothes you'll still want to wear in 2037. We're creating with you a new brand model, somewhere between the nostalgia for the carefree 80s and the utopia of a future where we'll have curbed global warming.

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good news / Become a shareholder of Patine

Become a shareholder of Patine!

Our crowdfunding campaign is open on LITA.co! You can become a Patine shareholder until April 30th: support our growth and let's show together that a different kind of fashion is possible.

Manifesto

I am Charlotte , the founder of Patine , and I invite you to own a little piece of Patine by becoming a shareholder in our brand today !

A pioneer and a new model, Patine is an innovative brand that is partly owned by its customers. We made this choice three years ago to best align the interests of our shareholders and those who wear our clothes. We believe this is the healthiest way for us to grow, with shareholders who understand our commitments. As potential shareholders, you are also the ones we would like to see financially rewarded for your support in the future.
In 2021, 531 of you became Patine shareholders with €600,000 invested thanks to LITA.co
In 2025, we are opening our capital again on LITA.co : you can currently invest and join us.

We wanted this fundraising to be democratic: it is possible to invest in Patine from a symbolic amount of €100 . This fundraising also shakes up the lines: during the first round, we had 71% women investors, compared to 5% on average in the investment world.

Patine is at a pivotal moment, and we have immense energy to make this project a success, surrounded by ultra-talented and motivated partners. We're not fighting with the same weapons as conventional fashion, so the road is longer. But that's also the whole point of the project. In this world of instability, unbridled capitalism, and unbridled overconsumption, we believe a new model of fashion is not only possible, but necessary. And extremely exciting.

The fundraising campaign is open on LITA.co until April 30, 2025 , now it's your turn!



Charlotte and the Patine team

For what ?

We want to grow, and we must! And this is consistent with our mission and our values. Here are the four main pillars of "Patine Season 3."

Growth for growth's sake is irrelevant! The funding will help achieve four objectives:

1. Develop the Patine dressing room
Our project is a compact and complete wardrobe of ultra-attractive key pieces that we wear often and for a long time, it is still too incomplete, a bit like a super “short menu” restaurant that would have 3 starters, 1 main course and no desserts :) While keeping our compact “crème de la crème” wardrobe project, we will develop the denim range to offer several length options and inclusive shapes for a large number of body types.
Our first coats, underwear, pants, jackets, skirts and dresses, as well as the accessories line, will appear in 2025 and 2026.
We will develop the Creation Studio and equip ourselves with technologies serving eco-design and inclusion.

2. Develop Patine’s reputation
To shift "cool" toward responsible consumption, we will develop our reputation and recruit customers online. Our ambition is to change fashion consumption patterns by making it desirable to seek out high-quality, responsible materials and pieces that last. We give people food for thought, we try to make meaningless overconsumption "unfashionable," we offer a solution without relying on alienating purchasing arguments. And if we do it well, we can slow the growth of brands that are not concerned about impact or respect for their customers.

3. Responsible innovation:
We aim to identify and/or co-develop the materials and design and production processes of the future: more resource-efficient, with partners in the textile industry with premium expertise and a focus on impact. We aim to be a key partner for those driving change. How exciting!

4. Expand our presence in Europe:
Europe has a major role to play in the fashion ecosystem. We want to strengthen our presence with three physical stores within five years, as well as pop-up events to showcase our materials and our ready-to-wear approach. We need to grow and we want to grow, and this is consistent with our mission and values.

Patine has solid assets to become a key player in the fashion of tomorrow with its responsibly priced offering, the quality of its materials and pieces, its commitments and its philosophy.

4 reasons to invest

1. Your actions associate you with the future financial success that we aim for Patine
Investing in our company means you own part of it. If we succeed financially, you'll get back more than your investment, in the form of capital gains or dividends. This isn't guaranteed, like any stock investment. As a Mission-driven company, we want to demonstrate that you can write a success story while creating a positive impact on the world. And we'll be happy to share this financial success with you.

2. Immediately: concrete benefits
Part of your investment is tax-free: you can benefit from an 18% income tax reduction with your investment in Patine. The IR-PME scheme (Madelin law) allows a reduction of at least 18% of the amount invested in the capital of European SMEs. For example: If you invest €5,000 in shares in companies eligible for the IR-PME scheme before December 31 of this year, you will benefit from a €900 reduction in your income tax for that year.


A discount code reserved for shareholders valid all year round.

Direct communication with the management team and the opportunity to be consulted on key decisions. You'll receive quarterly reports, have access to an email dedicated to our shareholders, a new private WhatsApp group where we'll consult with you on strategy, a video or in-person presentation of the annual accounts, and invitations to several events throughout the year (currently in Paris).
You will have the opportunity to join one of our 3 expert boards, working groups around our strategic priorities:
- Patine is Woke: let's work on our DEIB* program *Diversity, Equity, Inclusion and Belonging
- Skates in Motion: let's build our R&D program
- Patine Community: let's build a strong network and shine together

3. The pride of owning a little piece of your favorite fashion brand
"I'm a shareholder of the Patine brand." Simple, effective. Chic. Slip it on without moderation at meetings, dates, dinner parties, and at the market gardener's, on your LinkedIn profile. And also when you visit us on the website or in store.

4. Improved sleep quality.
We don't have reliable data on the quality of Donald Trump's or Temu's boss's sleep; perhaps they sleep soundly. At Patine, we are among those who need to feel useful and aligned by contributing, in our own way, to a desirable future. Thanks to this innovative financing method, you have the power to choose the world you want to live in tomorrow. Patine addresses the major ecological and social challenges of our time: it's your funding that supports our development!

Q&A

Here we compile answers to the questions you send us as we go along. Are you missing any information? Write to [email protected] - open 24/7

What do I need to do to become a shareholder?

We are committed to ensuring that our fundraising is not reserved for just a few financial experts, but rather democratic, open to our community and on an online platform that makes things simple.

To be able to carry out this fundraising , which is extremely regulated from a legal and financial point of view, we are going through the ethical financing platform LITA.co , whose role is precisely to validate the financial viability of our project and to make possible fundraising for companies with a positive social and environmental impact from individuals and business angels.

All you have to do is go to our Lita page , create your profile, and select the amount you want to invest in Patine. It's a little more procedural than ordering a T-shirt (and thankfully so), but it's pretty simple, I promise: you'll need ID, recent proof of address, and a few questions to answer. It should take about fifteen minutes to settle in!

You are asked for several "personal" details: this data is strictly confidential and self-declarative. Lita undertakes to keep investors' information confidential and not to use or disclose any information for purposes other than the proper execution of its mission. Lita is bound by professional secrecy and does not resell your data to third parties. Lita's objective is to provide the greatest precaution to future investors according to their personal situation and to be able to subsequently advise them correctly (for example, not letting you invest more than 10% of your savings). Patine does not collect any of the information provided during registration; we will only have the contact details of the people who have actually invested once the fundraising is complete.

Are there any tax benefits and privileges on the Patine catalog?

- A portion of your investment is tax-free: you can benefit from an 18% income tax reduction with your investment in Patine. The IR-PME scheme (Madelin law) allows a reduction of at least 18% of the amount invested in the capital of European SMEs. For example: If you invest €5,000 in shares in companies eligible for the IR-PME scheme before December 31 of this year, you will benefit from a €900 reduction in your income tax for that year.
- In addition, you will receive a discount code reserved for shareholders, valid all year round, and a virtual card to communicate your official Patine shareholder status on social networks (Linkedin, etc.).

Why are you suggesting that we become shareholders?

Because Patine is doing well and wants to go further! It is time to secure our sustainability and accelerate our development to embody our brand ideal even more strongly: just as demanding on our style and our creative universe as on our environmental and social impact. We welcome during this 2nd fundraising business angels who believe in our committed brand model, and we want to allow you to invest alongside them.

What will my role be as a shareholder?

In exchange for the amount you wish to invest - which we will then use to finance our development projects - you will receive shares in our capital. These shares are called shares , which will make you a shareholder of Patine.

There is no workload, no obligation, but you can participate if you wish:
You can be a “dormant” shareholder, meaning that you are simply asked to approve the accounts once a year, and you can read (or not) our half-yearly reports on the Lita platform and our reports sent by email every 3 months, and attend (or not) the various presentations or events that we organize.

As a Patine shareholder, you will have privileged access to the life of our company: you will receive a dedicated newsletter in which we will transparently share our progress, our upcoming challenges and we will consult you on our strategy, you are free to participate or not.

You can also contribute to the development of Patine, as some people already do, by putting us in touch with people and suggesting ideas.

What am I supporting by becoming a shareholder of Patine?

By becoming a Patine shareholder, you are making the conscious choice to invest some of your savings in a sustainable company with a positive social and environmental impact. You are thus participating in a revolution in the way businesses are financed and you are also helping to relay a powerful message: as a citizen, it is possible to take control of your savings and choose to invest them in projects that are meaningful, have a concrete impact, and whose values ​​you share.
Beyond us, you encourage and participate in a new, more responsible and transparent model of finance and economy.

Why contact us rather than investment funds?

Because you are the best investors we could dream of!

To develop and finance new projects, a company has several solutions.

She can use her own funds, that is, the money that was injected when the company was created and the profits made since then. This is what Patine did for 4 years. Except that this option has limits because there are projects that require more funds than what is available in the company. So yes, we could continue to move forward slowly and do a lot with little, but it would be a shame to stagnate when we have a lot of ambition and you support us in this direction!

Another option would be to appeal to investment funds but for our current company size, this would require too many compromises on our model of reasoned growth.

In fact, we already know Patine's dream investors. Those who understand our vision and share our love of clothes as much as our ecological conscience, who also dream of a conscious wardrobe, an optimistic future and of really having an impact... That's you.

Can we know more about Lita?

Of course! As always, we carefully choose partners who are aligned with our commitments and Lita is no exception to the rule: LITA.co is the pioneering platform for sustainable and civic investment in Europe. It allows everyone to invest their savings in financing the transition. From €100, individuals invest directly in companies developing innovative solutions to meet the major ecological and social challenges of our time. In almost 10 years of existence, more than 250 impact or transformation companies have been financed at a strategic moment in their development.

A leading player in France, LITA.co is also a European player with a platform in Belgium.

Approved by the Financial Markets Authority (AMF), the company is also labeled ESUS (Socially Useful Solidarity Enterprise) and Finansol (FAIR).

It is an “equity crowdfunding” platform, meaning that in exchange for their financial participation, individuals can invest in the capital of the company they support. Everything happens online, the platform is intuitive and its activity is extremely regulated: Lita is a platform recognized and approved by the Financial Markets Authority.

In order to carry out our second fundraising on their platform, Lita's teams carried out a thorough and demanding audit of Patine's financial situation, development plan and environmental and social impact, then a committee validated our file. Lita is also present on our board in order to participate in strategic decisions and monitor our development.

What information can I find on the Lita platform regarding financial opportunities and risks?

Lita outlines the tax breaks associated with your investment
Immediately, your investment allows you to benefit from a tax reduction of 25% of the amount invested: a way for the French State to encourage you to invest in the French economy and business creation. Thus, an investment of €500 allows you to benefit from a tax reduction of €125. This reduction takes the form of a tax credit (= reimbursement): when you complete your next tax return, you will indicate that you have invested in the capital of an SME in 2021 and you will receive your tax credit a few months later. This is the application of the IR-PME system (Madelin law)

Lita reminds you of the opportunity for potential dividends and/or capital gains but also reminds you of the risks

As a shareholder, you have shares in Patine's capital. As such, the company's potential financial performance can also benefit you. Several scenarios are possible:

  • If the company succeeds in its business plan, its profitability will allow you to receive a portion of the profits in the form of dividends (the amount is calculated based on your percentage of shares in the company)
  • If the company is bought out in a few years, you could potentially make a capital gain by selling your shares.

These different scenarios are not mutually exclusive and depend on the strategy that will be implemented by the company and for which you will be consulted because it is your role as a shareholder.

Now that you know this, Lita reminds you that it is impossible for a company to guarantee these “financial success” scenarios. Any investment is, by nature, risky: the golden rule is therefore to only invest what you are prepared to lose. This way, you do not put yourself in danger and there can only be good surprises. If you are used to investing, you already know and if this is the first time you invest, now you know! Do not hesitate to contact Emilie from the Lita team if you have any questions, she will be able to inform you.

The financial terms of the investment are detailed directly on the Lita website .

I am an employee: do I have the right to be a shareholder in a brand?

Of course! LITA.co offers you the opportunity to invest directly in companies committed to the ecological and social transition. The goal is to give you, as an individual, the ability to choose how your savings are financed.

I am a business angel, I am used to investing in companies: can we talk?

Of course, write to us at [email protected] if you would like to talk to the Patine team. We also invite you to consult our Lita page where you will find all our information and detailed investment file.

I can't invest now but next month yes, will it be possible?

Our fundraising is limited in time. Once it is closed it is no longer possible to invest. So our timing is now. If you can't invest, don't worry, we are already very grateful to you for supporting us, carrying us and reporting, and nothing prevents you from sharing the opportunity, who knows, maybe there are our future shareholders around you!

Will Patine change?

Yes, better. We're giving ourselves the means to go further. But our commitment to a new brand model compatible with the challenges of the times remains unchanged, and in fact, it's strengthening. It's precisely to avoid changing our way of doing things that we want our customers to be shareholders of our brand: you understand our commitments.
The world doesn't need another fashion brand like any other, but rather inspiring alternative models!

I have a question that is not listed above

For all questions directly concerning the Patine team, write to us at [email protected] .
You can also join us on the Invest in Patine WhatsApp group and ask your questions directly.
Are you having technical issues validating your investment? Contact the Lita hotline: [email protected]

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